Post date: 25th January 2022

New York City, January 24, 2022: today announces Michael Morelli has joined the firm as its new CEO. is trusted by investors and advisors around the world for its deep coverage of the global ETF industry. Michael joined the business on 10 January 2022 and is tasked with accelerating’s growth as the premier digital destination for news, data and analysis of ETFs.

The global ETF industry continued to break growth records in 2021. $1.14tn of net global flows were reported into ETFs around the world during 2021 versus $763bn in 2020*. Record inflows took global ETF assets under management beyond $10tn by the end of 2021, with inflows spanning core ETFs, as well as ESG, thematic, crypto and active ETFs.

As the global ETF industry continues to expand and adapt, firms like need to evolve and adapt in tandem. The record growth of the global ETF industry highlights the opportunity ahead for Michael and the whole team.

Michael’s experience and track record will ensure he can hit the ground running as the new CEO. Most recently he was the GM/SVP for media sales and US operations at Seeking Alpha and before that held leadership roles at leading firms including Viacom,, and The Real Deal.

Graham Tuckwell, Chairman, ETFS Capital, owner of, says: “The global ETF industry is in a very exciting growth phase and the potential for this to continue remains strong., while already well-positioned, now has the opportunity to do more to support the global ETF industry. Michael is the right person to lead the expansion and growth of”

Michael Morelli, CEO, commented: “I am excited to join during this important point in the company’s evolution. is a fantastic brand, business, and an invaluable resource for the global ETF industry. The potential expansion for both our digital media offerings, as well as the support across industry participants, is enormous. I look forward to working closely with the team on our continued growth and business transformation.”

* Financial Times, Chris Flood, 24 December 2021 ‘ETF assets close to $10tn after second year of record growth’